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The Rise of NIL Value in College Football: Top Players in 2024

Posted by Paul Saluja | May 07, 2024

At Saluja Law, we're always attuned to the latest developments in the legal landscape, especially those impacting the world of sports. Today, we delve into the exciting realm of Name, Image, and Likeness (NIL) in college football, exploring the latest rankings of players dominating the NIL market in 2024.

Since the inception of the NIL system, college athletes have finally been able to capitalize on their fame and talent, paving the way for a new era of earning potential. In this groundbreaking shift, we witness the convergence of athleticism, marketing savvy, and legal intricacies.

The Elite Ten

Let's take a closer look at the top 10 most valuable players in the NIL market:

10. Missouri QB Brady Cook - With an NIL value of $1.1 million, Cook's stellar performance as the Tigers' starting quarterback has garnered him significant attention, setting the stage for another promising season.

9. Oregon WR Evan Stewart & Tennessee QB Nico Iamaleava - Tied with an NIL value of $1.3 million each, Stewart and Iamaleava represent the diversity of talent and opportunity in college football, leveraging their skills and platforms to secure lucrative deals.

8. Oregon QB Dillon Gabriel - With a value of $1.4 million, Gabriel's transfer to Oregon signals a new chapter in his career, poised to elevate the Ducks' offense to new heights.

7. Ole Miss QB Jaxson Dart - Dart's impressive track record as the Rebels' starting quarterback has earned him an NIL value of $1.5 million, positioning him as a formidable force on and off the field.

6. Georgia QB Carson Beck - Beck's stellar performance as the Bulldogs' starting quarterback has translated into an NIL value of $1.56 million, solidifying his status as a key player in Georgia's quest for excellence.

5. Alabama QB Jalen Milroe - With an NIL value of $1.6 million, Milroe's dynamic playmaking abilities have made him a valuable asset for the Crimson Tide, embodying the spirit of excellence synonymous with Alabama football.

4. Texas QB Quinn Ewers - Ewers' impressive debut season with Texas has catapulted him to an NIL value of $1.9 million, showcasing his potential to lead the Longhorns to glory in the competitive landscape of college football.

3. Texas QB Arch Manning - Manning's illustrious lineage and marketability have earned him an NIL value of $2.4 million, highlighting the enduring legacy of the Manning family in the realm of football.

2. Colorado CB Travis Hunter - Hunter's multifaceted talent and social media prowess have propelled him to an NIL value of $2.7 million, underscoring the growing significance of defensive players in the NIL market.

1. Colorado QB Shedeur Sanders - Topping the charts with an astonishing NIL value of $4.6 million, Sanders' remarkable rise as the Buffaloes' quarterback reflects his innate talent and the power of familial legacy in sports.

Navigating the Legal Landscape

As the NIL market continues to evolve, navigating the legal complexities surrounding athlete endorsements, sponsorship deals, and image rights becomes paramount. At Saluja Law, we're committed to providing comprehensive legal guidance to athletes, institutions, and brands seeking to navigate this dynamic landscape effectively.

From contract negotiations to compliance strategies, our team offers tailored solutions to protect our clients' interests and maximize their earning potential in the burgeoning NIL market.


In the ever-changing landscape of college football, the advent of NIL has ushered in a new era of opportunity and empowerment for athletes. As players harness their fame and talent to secure lucrative deals, the legal implications surrounding NIL become increasingly significant.

At Saluja Law, we're dedicated to empowering athletes and stakeholders with the knowledge and expertise needed to thrive in this evolving landscape. Contact us today to learn more about our comprehensive legal services tailored to the unique needs of the NIL market.

About the Author

Paul Saluja

Paul Saluja is a distinguished legal professional with over two decades of experience serving clients across a spectrum of legal domains. Graduating from West Virginia State University in 1988 with a bachelor's degree in chemistry, he continued his academic journey at Ohio Northern University, gr...

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